Make
a firm point and provide supportive evidence
There’s
nothing more frustrating than a fence-walker. When drafting your opposite-editorial,
ensure that you make strong assertions; and stick by them. Op-Eds serve to
separate you and your opinions from those of your contemporaries, and also aid
in establishing you as an expert on your topic. Make sure you provide distinct
evidence that supports your argument or claim, as an opinion without
corresponding facts will not connect with or sway your audience.
Controversy
Sells
Pundits
like Keith Olbermann and Anne Coulter have made millions by stirring the
proverbial pot. Do not be afraid of backlash to your views; your aim with your
Op-Ed is to generate a conversation, not necessarily convert the opposition. Contentious
viewpoints provide for intelligent debate, either for or against, and your name
will be connected with them. Do not shy away from controversy; make an intelligent
argument, complete with support, that may ruffle some feathers.
Connect
to a timely topic
Any
number of newsworthy issues may provide a platform for you to apply your
opinion. Just because you’re not an expert on the Middle East does not mean you
do not have an informed take on the situation that is based in your political
beliefs. You will rarely find an issue that directly correlates to your area of
expertise. Seek out notable stories and provide your two-cents; you never know
if your perspective will resonate with an editor who wants your opposite-editorial
in their publication.
These
three tips have helped our clients when writing an Op-Ed, and provide a steady guideline
for drafting one with a high probability of being published. The next time you
want to discuss politics, take it to paper and let your voice be heard.
-Carter Breazeale
PR/PR Public Relations
