The
image of the Guy Fawkes mask reached meteoric popularity after 2006’s V for Vendetta was released. A symbol
for protest against perceived tyranny, the mask was utilized in the Occupy
movement and the Arab Spring revolutions across the Middle East, and has
essentially become a brand for popular revolution. While in Great Britain his
likeness is customarily burned in effigy on Guy Fawkes Day, his visage is
prominent in protests across the world.
These
types of historical revisions have taken place since the advent of intelligent
thought. Elapsed time often dictates legacies, and one’s own place in the cultural
context isn’t often determined until further down the road. For many years,
Columbus Day was a source of pride in the hearts of Americans, and as the
actual facts and events became clearer, many in the United States have soured
on a holiday that seemed to celebrate colonialism and the eradication of the Native
American population.
In
the ever-evolving publicity spectrum, the lasting impact you have on your
audience may not be determined until further down the road. A steady stream of
attention aids in crafting your permanent niche, but one misstep or
poorly-executed performance can sully even the most air-tight of publicity
campaigns. Remaining mindful of the public’s shifting perception of you, as it
may also indicate a shift on your legacy.
As
the mortars illuminate the London skies this evening and the crowds gather to
celebrate the foiled plot of 1605, many will be aware of the evolution of Guy
Fawkes in the international view. A traitor, brigand, conspirator, inspiration
and political symbol; all these labels all apply for many. The mark you leave
on your audience will likely undergo many changes; do your best to ensure they
are favorable.
-Carter Breazeale
PR/PR Public Relations
